【上海媒體邀約】2023上海國際IP展覽會暨吉祥物授權展

發(fā)布日期：2023-03-21 文章來源：會議服務方 閱讀次數(shù)：3919 次 分享到：

(2023上海舉行)影視娛樂IP授權展覽會

「2023IP授權展」上海動漫品牌授權展

為什么參加CLE中國授權展？

時間：2023年10月17-19日
地點：上海新國際博覽中心

參加CLE中國授權展共享協(xié)會特有資源
1）IP365X，全年365天的線上CLE | IP365X, Online China Licensing Expo

線上“IP365X”對接平臺由中國玩具和嬰童用品協(xié)會品牌授權專委會主辦，旨在為行業(yè)搭建365天線上線下打通的商貿(mào)對接平臺。IP365X平臺除了常年展示推廣IP及案例外，旨在集合各行業(yè)授權商及被授權商資源，發(fā)現(xiàn)潛在合作客戶，對接合作需求。此外，IP365X還聯(lián)合數(shù)十家***行業(yè)協(xié)會宣傳推廣IP，進行線上線下邀約配對，推動IP與被授權企業(yè)之間的商業(yè)對接。

“IP365X” belongs to China Toys and Juvenile Products Association. IP365X aims to bring together a wide range of licensors and licensees from various industries and resources, open up information barriers, solve the information asymmetry phenomenon in the field of brand authorization and effectively promote the commercial docking between various authorized IPs and authorizedenterprises。

2）IP授權生態(tài)圈賦能計劃 | China Licensing Ecosystem

IP授權生態(tài) 圈賦能計劃于2019年由中玩協(xié) 品牌授權專委會發(fā) 起，與26家國家級行業(yè) 協(xié) 會和重點被授權行業(yè) 展會主辦方戰(zhàn) 略合作，培育市場的同時打通整個授權生態(tài)系統(tǒng)。2021年的IP授權生態(tài)圈賦能計劃將與多個被授權重點行業(yè)展會相結合，包括廣州美博會、成都糖酒會、中國（上海）文化會、中國（上海）百貨會等貫穿整年重點被授權行業(yè)頭部展會。

In 2019, we began to organize exhibitors to engage in trade fairs of various industries and 26 national industry associations with potential licensees. By collaborating with China International Beauty Expo, China Food and Drinks Fair, China Stationery Fair, and the China Daily-Use Articles Trade Fair in the forms of jointly held forums, exhibition pavilions and business matching events etc., we have enabled IP owners to connect with licensees with great efficiency.

3）品牌授權行業(yè)人才培訓 | Professional Talents Training Programs

-文旅部數(shù)字文化產(chǎn)業(yè)研修班 China National Training Program on Licensing

-中國品牌授權精英學院（線上+線下） China Licensing Professional Academy:Online and Offline

-國家文物局文博體系品牌授權業(yè)務交流培訓 Licensing Training Program for Chinese Museums

-品牌授權學院校友會 Brand Licensing Academy Alumni Association

4）《中國品牌授權年度行業(yè)白皮書》 | China Licensing Industry Report

中玩協(xié)品牌授權專委會連續(xù)四年發(fā)布《中國品牌授權行業(yè)發(fā)展白皮書》指導行業(yè)發(fā)展。本白皮書也是全球***一份針對中國品牌授權行業(yè)發(fā)展的專業(yè)報告。白皮書從我國授權商、被授權商、渠道、生態(tài)圈、消費者市場、授權產(chǎn)品質(zhì)量狀況、授權行業(yè)發(fā)展現(xiàn)狀及趨勢等多個角度，全面專業(yè)地對我國授權行業(yè)發(fā)展進行了細致的調(diào)研分析，推動我國授權行業(yè)的健康長期發(fā)展。

To promote the long-term and healthy developmentof licensing industry in China, the CTJPA Brand Licensing Council issues the China Licensing Industry Report.